Obama Releases Impressive Mobile Site

Following up a groundbreaking move to turbo-charge their SMS opt-in list with the text for VP Pick announcement opt-in, the Obama camp released a really nice mobile site, created by iLoop.

The press release:

>>
The Obama campaign's aggressive push into mobile is the most important development in the mobile market this year.
>>

Agreed.

Beyond the fact that the site is a fully functional piece of the campaign marketing strategy, with effective calls to action and registration paths, here are some of the features:

>>
The news and press releases sections of the site deploy cutting edge
mobile technology from iLoop Mobile that easily selects and extracts content
automatically from the Obama broadband Web site and dynamically places it in
the mobile site instantly as it changes. Other Obama mobile features include:


-- Opt-in to SMS alerts for appearance schedules, speeches, downloadable
content (video, wallpapers, ring tones) and more
-- A viral "Tell-a-Friend" component on every page of the site which
allows a user to easily forward the site to another person's phone
-- Meet Barack section with media rich bio information
-- News and press releases dynamically fed by the Obama Web site
-- Video downloads of portions of important Obama speeches
-- Downloadable Obama ringtones and wallpapers
-- "Share the Hope" viral component where the user can forward an animated
image to a friend with a personal message of "hope" attached
-- Mobile voting page that polls the users opinions on the issues
>>