Some highlights of this impressive case study:
"The effort on behalf of Ashley to build highly-interactive contacts with a growing base of active subscribers, has ensured that its consumers want to continue receiving messages from the retailer based on positive and relevant subscription and sending policies."
“These new forms of digital marketing via email and especially SMS have really impressed us out of the gate, and shown us a clear path to offset declining response rates and poor ROI in some of our other forms of advertising,”
“We have been most surprised with the revenue generated from a simple 160-character text message with a sale offer. No doubt about it, this has been a game-changer for us,” Mr. Malouf continued. “With two simple SMS campaigns, we’ve generated over $100,000 in new business."
Wednesday, August 20, 2008
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More tidbits from this case study:
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The truly impressive aspect of this campaign was the fact that SMS outweighed email by a significant margin compared to the number of messages sent. Nearly 30,000 emails were sent out, resulting in $53,022 in revenues. This is still considered a relative success, but not compared to a return of nearly $86,000 on only 6,000 text messages sent.
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and
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Of course, the success of any SMS campaign relies heavily on the diligence taken in creating an opt-in database, which Ashley has proven it can do very well.
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