Restaurants reducing YP spend

• 60% of restaurants said they have decreased their Yellow Pages directory spending over the past two years
• 69% of respondents who decreased their Yellow Pages expenditures over the past 2 years, eliminated their directory expenses altogether by going to a free listing.
• 42% of restaurants indicated when decreasing their directory expenditures, “the Yellow page [sic] reps applied more sales pressure than usual and sometimes even threatening scare tactics.”
• 80% of the restaurants surveyed said they didn’t feel that the various Yellow Page [sic] directories are successful in getting them new guests.
• Over the next two to three years, 44% of the restaurants do not see the Yellow Pages as being part of their advertising budget, with 36% projecting it to be extremely minimal.