A press release from Mozes regarding their Faith Hill mobile promotion just reinforces this fact further. Gives their opt-in list prior access to singles from the upcoming release - calling it "mobile listening parties" - a perfect fit.
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“If you take a poll of the music industry, executives will all agree that mobile is a wave of the future in the music business and is one of the few areas showing rapid growth,” Mr. Stacey said. “It allows artists to connect to fans in a more immediate and personal way than ever before.
“With television, radio and print promotions, artists are hoping that someone is listening,” he said. “With mobile it’s a more definite connection and since it’s on an opt-in basis, artists know that they are reaching people who are truly interested.”
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