Rich people

Some target market implications. Perhaps it may be best to target businesses in affluent areas.

"If you want to experiment [with mobile], they should probably be doing it much more in the affluent space, because these people are already doing it"

"These people are much higher up the learning curve."

"The survey also found that about 10 percent of the affluent make Internet purchases using their cells or mobiles. Takeout food was the most common purchase, made by 5.8 percent of the upper-income tier, followed by hotel reservations (2.5 percent), prescription drugs/medicine, plane tickets, event tickets and music/video (under 2 percent). "